Rich Pin and meta checker

What Rich Pins need

A Rich Pin shows extra details from your page, such as the headline and description of an article, under the pin. Pinterest builds it from tags on the page, which is why a post needs the right tags. There are three types: Article, Product and Recipe. When a page has more than one, Pinterest shows Product first, then Recipe, then Article.

How to use it

1. Paste the full address of one published blog post, not your home page.
2. Press Check page and wait a few seconds.
3. Read the verdict, then the list. Red items are needed for a Rich Pin; saffron ones are worth adding.
4. Add the tags the fixes name, in your theme or SEO plugin, publish, and check the page again.

What Pinterest documents

• Article: the Open Graph tags og:type (article or blog), og:title and og:description. Pinterest also accepts Schema.org Article markup with url, name and description.
• Product: og:type, og:title, product:price:amount and product:price:currency, or Schema.org Product markup with an Offer price and currency.
• Recipe: Schema.org Recipe markup with a name and its ingredients. Pinterest also accepts h-recipe.
• Opt out: <meta name="pinterest-rich-pin" content="false"> turns Rich Pins off for one page.

Tips

• Pinterest says it can take up to 24 hours for content from your site to sync to a Rich Pin, and a Rich Pin is made when someone saves the page.
• An SEO plugin such as Yoast or Rank Math usually writes the Open Graph tags for you. Check that the type is article for posts.
• Pinterest’s documents describe Open Graph and Schema.org markup in the page and do not mention JSON-LD, so this checker reports JSON-LD but does not count it as enough on its own.

What the checker does

Browsers cannot read other sites’ pages, so this tool asks Bloomtack’s server to fetch the page for you. It is built to be careful with both your site and ours:

• It fetches only public web pages over http or https, on the standard ports. It refuses addresses made of numbers, internal names, and any name that points to a private network, including after a redirect.
• It follows at most 3 redirects, waits at most 5 seconds, reads at most 1 MB and only reads pages that are HTML.
• It identifies itself as BloomtackToolsBot and follows your robots.txt: to block it, add User-agent: BloomtackToolsBot and Disallow: /. It sends no cookies and does not run scripts.
• It returns the tags and the verdict, never the page itself. Results are kept for about five minutes so that a repeated check is fast, and a short-lived counter tied to a hashed form of your connection address limits how often one visitor can check pages. Nothing else is saved.

BloomtackToolsBot is different from BloomtackBot, which only reads blogs whose owners connected them to Bloomtack. BloomtackToolsBot only visits a page when a person asks this tool to.