Pinterest title and description character counter

What the counter checks

A pin has two pieces of text: a title and a description. Pinterest limits both. This counter shows how far along you are for each, turns the bar saffron close to the limit and red over it, and marks which part of the title a feed is most likely to show.

How to use it

1. Type or paste the title into the first box and the description into the second.
2. Watch the counts. The title bar fills toward 100, the description bar toward 800.
3. Look at “Shown first in a feed”. Anything in grey is past the first 40 characters and may be cut off.
4. Press Copy title or Copy description, then paste the text into Pinterest or your scheduler.

Tips for pin text

• Put the words people search for, and the promise of the pin, inside the first 40 characters of the title. Pinterest says those are the characters most likely to appear.
• You do not have to use all 800 description characters. A clear two or three sentences that say what the page offers is enough.
• Leave a little room if you use many emoji. Pinterest does not say how its own editor counts them, so this tool counts each emoji as one character.
• Write for the person who sees the pin first, then check the counts. A title that fits the limit but says nothing still does not help.