Free tool
Pin CTR and save rate calculator
Enter the numbers from Pinterest Analytics for a pin, a board or a month. You get the click, save and engagement rates, worked out the way Pinterest defines them.
Outbound click rate
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Pin click rate
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Save rate
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Engagement rate
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Of the people who opened the pin, the share who went on to your site: —. This one is not a Pinterest metric; it is outbound clicks divided by pin clicks.
The numbers stay in your browser. Nothing is sent or saved.
Bloomtack tests your pin designs for you. It shows which designs bring outbound clicks on your own account and leans new pins toward them.
Join the waitlistHow the rates are worked out
Pinterest Analytics shows counts: impressions, pin clicks, outbound clicks and saves. A rate turns a count into a share of impressions, so you can compare a pin that was shown 2,000 times with one that was shown 50,000 times.
How to use it
- Open Pinterest Analytics and choose the pin, board or date range you want to look at.
- Copy the numbers for impressions, outbound clicks, pin clicks and saves into the boxes. You can leave a box empty.
- Read the four rates on the right. Press Copy results to paste them into a note or spreadsheet.
What the rates mean
- Outbound click rate: outbound clicks divided by impressions. For a blog, this is the number closest to visits.
- Pin click rate: pin clicks divided by impressions. It shows how often people opened the pin.
- Save rate: saves divided by impressions. It shows how often people kept the pin for later.
- Engagement rate: saves, pin clicks and outbound clicks, added together and divided by impressions. Pinterest also counts carousel swipes and collection clicks as engagements, so this tool’s figure covers the part it can see.
How to read your numbers
- Pinterest does not publish a typical or “good” rate, so this tool does not either. Compare a pin with your other pins, and a month with your own earlier months.
- Small numbers move a lot. A pin with a few hundred impressions can swing from one day to the next, so wait for more before you judge it.
- Look at saves and clicks together. A pin that is saved often but rarely clicked may be good at inspiring and weak at sending readers to your post.
Pin CTR and save rate questions
What is a pin’s CTR on Pinterest?
Pinterest does not use the term CTR in its analytics. It has a pin click rate, which is pin clicks divided by impressions, and an outbound click rate, which is outbound clicks divided by impressions. Either can be called a click-through rate.
What is the difference between a pin click and an outbound click?
A pin click opens the pin in close-up on Pinterest. An outbound click leads to a destination off Pinterest, such as the blog post the pin links to. For a blogger, outbound clicks are the ones that bring readers.
What is a good save rate or click rate?
Pinterest does not publish typical rates, so there is no official number to compare with. A fair way to judge is to compare each pin with your own other pins and with your own earlier months.
How is the engagement rate calculated?
Pinterest defines it as the total engagements divided by the number of times your pins were seen. This tool adds saves, pin clicks and outbound clicks, then divides by impressions. Pinterest also counts carousel swipes, so its own figure can be a little higher.
Are my numbers sent anywhere?
No. The rates are worked out in your browser. Nothing is uploaded or saved.
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