Rich Pins and claiming your website

Use the WordPress plugin to check that your posts are ready for Rich Pins and to add Pinterest's website claim code.

Two small Pinterest features make your pins look more trustworthy. The Bloomtack Connector plugin for WordPress helps with both.

Rich Pins

Rich Pins show extra details from your post, such as its title and description, taken from tags in your page's code. Pinterest reads them from three tags: og:title, og:description and og:image.

In WordPress, open Settings → Bloomtack and look at the Rich Pins row:

• "Ready: your newest post has og:title, og:description and og:image.": nothing to do.
• "Missing on your newest post: ...": an SEO plugin such as Yoast SEO or Rank Math adds these tags. Install or switch on one of them, then press Check Rich Pins again.
• "Publish a post to check Rich Pin readiness.": publish one post, then check again.

Pinterest turns Rich Pins on by itself once your pages carry the tags.

Claim your website on Pinterest

Claiming your website proves to Pinterest that you own it. Pins that link to your site then show your name and profile picture. It needs a Pinterest business account. See Business or personal account.

1. On Pinterest, open your settings and go to Claimed accounts, then choose to claim a website and pick the HTML tag option.
2. Copy the meta tag Pinterest shows.
3. In WordPress, open Settings → Bloomtack. Under Claim your website on Pinterest, paste the tag or just its code.
4. Press Save verification code, then go back to Pinterest and finish the claim.

To remove the tag later, empty the box and save again.

Good to know

• Blogs on other platforms can add the same tags through their own settings; Bloomtack does not need them to make pins.
• Pinterest's menu names change from time to time; search Pinterest's help for "claim your website" if you cannot find it.

Updated September 28, 2026.